Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life by Dave Marinaccio
In his new book, bestselling author and advertising veteran, Dave Marinaccio takes us inside the world of advertising, offering stories and observations from his three decades at some of America’s best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. With his distinct sense of humor and succinct prose, Marinaccio tackles logos, the big idea, selling perfume, how we undervalue our gifts, do-overs, celebrities, and “meetingsmanship.” Admen, Mad Men and the Real World of Advertising is an engaging read for anyone who has ever watched a TV commercial or clicked on a banner ad. This is a serious business book by a seriously funny man and a must read for anyone who lives, works, or plays in today’s commercial culture.
David Marinaccio worked for J. Walter Thompson, Foote Cone & Belding, Bozell Worldwide, DMB&B, and others before cofounding LMO Advertising, which has grown to a multimillion-dollar company with national reach. He studied stand-up comedy at Second City in Chicago and wrote the international bestseller All I Really Need to Know I Learned from Watching Star Trek. He has written and spoken about advertising and the media on News Channel 8 in Washington, DC; the Smithsonian Institution; college campuses; law firms; and Star Trek conventions. He resides in Washington, DC, with his wife, Leslie, and three cats.
Praise for Admen, Mad Men:
“David is both a thinker, as this book demonstrates, and a doer of the first order. Great guy on top of it all.”—David Bell, former CEO IPG, past chairman 4As, Advertising Hall of Fame 2007
“Dave has an active and agile mind, and he’s always a fun read.”—Martine Rothblatt, author and entrepreneur, CEO United Therapeutics, SXSW Interactive Keynote 2015
“After decades in the ad business, as well as writing fifteen books on the subject, I can say that I basically agree with what Dave Marinaccio wrote in Admen, Mad Men, and the Real World of Advertising. It’s loaded with good advertising sense and is well worth reading.” —Jack Trout, Global Marketing Expert and author
“For die-hard Mad Men fans who want to read about the world of advertising from someone who has spent years in the thick of it, this will fit the bill.” —Library Journal