Isn’t That Rich? Life Among the 1% by Richard Kirshenbaum
In Isn’t That Rich?, New York Observer columnist and acclaimed ad man Richard Kirshenbaum offers an exclusive peek into the uptown social life of New York City’s 1 percenters. This eye-opening essay collection covers topics from “Dating Tips for Uptown Divorcées” to the freshly coined “wealfie”—“like a selfie, but with more money and status.” From the Upper East Side to European shores, Kirshenbaum draws on anonymous insider sources, shedding light on the habits and lifestyle of this elite group. Isn’t That Rich? paints a picture that is both fascinating and fabulously fun.
One of New York City advertising’s most innovative figures, Richard Kirshenbaum cofounded the Kirshenbaum Bond + Partners Agency in 1987. In 2011 Kirshenbaum launched NSG/SWAT, a boutique agency that represents new businesses and entrepreneurs. With music icon Chris Blackwell, Kirshenbaum also founded Blackwell Fine Jamaican Rum. A 2000 inductee into the Advertising Hall of Fame, Kirshenbaum has lectured at Harvard Business School, appeared on 20/20, and was named one of Crain’s New York Business’s “40 Under Forty.” Kirshenbaum is the author of three other books including the Amazon bestseller, Madboy.
Praise for Isn’t That Rich?:
“Isn’t That Rich? is as funny as it is smart. Richard Kirshenbaum knows this world and the people in it, and his up-to-the-minute portrait of today’s 1 percent is both insightful and a joy to read, no matter what tax bracket you’re in.”
—Mortimer Zuckerman, Chairman and Editor in Chief of U.S. News & World Report
“Wholesale psychological understanding of the current culture…by the talented Richard Kirshenbaum.”
—Liz Smith, Chicago Tribune
“Richard Kirshenbaum doesn’t just explain the bizarre rituals and eccentric misbehavior of the class that brought you to the ‘wealfie’ (read the book to find out what it means). He makes them fun.”
—Town & Country
“A witty, eye-opening collection.”