Zombie Loyalists by Peter Shankman
“Imagine an army of customers eager to do your PR, marketing, and advertising,” writes Peter Shankman, PR mastermind and CEO of Shankminds, “without ever being asked, each and every time they give you their money.” Shankman has been working with the biggest companies in the world to create these “Zombie Loyalists,” fervent fans who help companies massively increase their customer base, brand awareness, and, most importantly, revenue. In this book, Shankman explains why most businesses should abandon outdated models like points programs or mass emails and rebuild their service from the ground up in order to earn these zealous consumers with above and beyond customer service.
Zombie Loyalists closely examines exceptional companies like The Ritz-Carlton, United Airlines, GoGo In-Flight and smaller businesses with legendary followings to show how remarkable customer service can create a powerful customer army. From rude customer service representatives to impersonal mass emails, most people almost expect to be treated poorly–so a little strategic TLC from the right business can feel like a revelation. With so many products and platforms to choose from, extraordinary customer service is the only differentiator that will truly put you ahead of your competition. What’s stopping you from creating a powerful customer army of your very own by using infectiously outstanding customer service?
Praise for Zombie Loyalists:
“At the end of the day, all business comes down to customer service. If you want to win in the new customer-centric economy, check this book out.” -Gary Vaynerchuck, bestselling author, The Thank You Economy
“If anyone in any organization can’t figure out how to create loyal customers after reading this book, then their brains have obviously already been eaten by meat-eating zombies.” -Debbie Zmorenski, CEO, Moren Enterprises and former Disney Customer Service Leader
“Over the years Peter has created his own Zombie Loyalists, and I count myself as one! Now he is taking you and your business to new levels with his surefire strategies. The world around us has changed, and business must change with it. Your customers are key!” -Frank Eliason, Author of @YourService