Nice Companies Finish First
In Nice Companies Finish First, PR pioneer Peter Shankman attacks the idea that only authoritative, aggressive managers get the corner office. As consumers, shareholders, and boards demand that businesses and their leaders make a positive social and cultural impact, and as social media revolutionizes the way consumers can voice their thoughts about companies and services, enlightened strategies yield both productive workforces and profits. Shankman takes readers through nine traits that will help any executive or manager overhaul workplace culture and implement a nice-guy approach in the company, to the benefit of consumers, employees, and executives alike.
Peter Shankman is the founder of Help a Reporter Out, the largest free source repository of journalists in the world, as well as CEO of The Geek Factory, Inc., a 15-year-old marketing, branding, and PR company based in New York with clients worldwide. He is the author of Can We Do That?!, which has been named one of the six must-read PR books by PR Channel. He is a frequent speaker at such venues as South by Southwest, BlogWorld, and The Public Relations Society of America. Shankman sits on the advisory boards of several companies as well as on the NASA Civilian Advisory Council.
“The book’s anti-Machiavellian approach is trendy and humanistic, and it bears repeating by thought leaders.” – Publishers Weekly
“Excellent, thought-provoking book for a new generation of leaders.” – Booklist
“Fresh thinking that feels familiar. And it should–we’ve been told to ‘play nice’ since we were kids. But Peter expands the thought to encompass flexibility, compassion, and the secret sauce: collaboration.” – Cathy Calhoun, President, North America, Weber Shandwick