Red Thread Thinking
Success in business is all about connections and innovation. In Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation, trends expert Debra Kaye demonstrates how to identify shifts in consumer preferences, develop insightful innovations that speak to emerging markets, and turn those innovations into products or services that consumers can’t live without. Based on the legend of the red strings of fate, Red Thread Thinking goes beyond basic brainstorming to find hidden connections between social and business cultures and develop new ways to generate ideas. Kaye’s Five Red Threads will teach readers to activate their own insights, to make better connections, and to apply their knowledge market and cultural history to create forward-thinking innovations.
Debra Kaye is a global innovation and trends expert specializing in culture strategy and branding innovation. Her clients have included Apple, McDonald’s, American Express, and others.
“Red Thread Thinking weaves a marvelous tapestry of insight and wisdom. A must read for entrepreneurs hoping to take their ideas from fuzzy to firm.” —Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking
“A fascinating read that should hearten anyone who wants to apply proven strategies to the act of collecting and connecting dots that exist for us all–if only we’d stop and notice.” — Danny Meyer, New York Times bestselling author of Setting the Table: The Transforming Power of Hospitality in Business
“Her five simple, yet deeply profound, red threads include universal truths, which make approach to both problem and opportunity of innovation completely new and fresh. Debra Kaye believes that we all have the power to design and develop thoughts into things. I tested some of her ideas and was surprised at how empowering they really were. They work.” — Jure Klepic, Huffington Post
– Whitley Abell