Madboy Hits Amazon Bestseller List
Richard Kirshenbaum’s Madboy hit #3 on the Amazon bestseller list for memoir and biography today, as well as #1 in business and #1 in biography and history on the Kindle bestseller list. The book tells of the transformation of the ad industry from the 1980s to the present. Kirshenbaum and his partner pioneered guerilla marketing by purchasing ad space on fruit and hiring actors to order the Hennessy martini in clubs. With the outrageous sense of humor that has made him so successful, Kirshenbaum takes readers through the transformation of an industry.