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For Immediate Release

October 14, 2011

For Immediate Release is a bold, no-nonsense case for the necessity of dynamic PR in a market where nonstop news cycles and social media have all the more impact in shaping brand perception. With examples from Whole Foods, Zappos, and Toyota, PR wunderkind Ronn Torossian of 5WPR gives an insiders account of how to shape minds and manage crises while upholding an authentic brand image. This is a must-read for businesses and public figures of all statures looking to thrive in a world where perception becomes reality. Talk isn’t cheap- it’s undervalued.

“The fact is that Mr. Ronn Torossian, brash and aggressively outspoken, is the consummate scrappy publicist.”- The New York Times

“I enjoyed reading this book so much. The foundation of so many of Ronn’s game-changing observations and direction is something we all get: LOGIC. One can conclude, ‘I couldn’t have thought of that…’ or ‘That makes sense!’” -Paul Carlucci, publisher of the New York Post

Ronn Torossian is the best PR person I have hired. It’s impossible to believe the results his firm achieves. Whatever he can teach you is worth learning.” – Keith Ablow, M.D., Fox News contributor and New York Times bestselling author

Ronn Torossian is the founder and CEO of New York-based 5W Public Relations, a top-25 PR firm. He was named to PRWeek’s “40 under 40” list and Advertising Age’s “40 under 40” list.

For Immediate Release will be available October 18th at Barnes & Noble,, and

– James Ramsay

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