Admen, Mad Men, and the Real World of Advertising: Essential Lessons for Business and Life by Dave Marinaccio
In his new book, bestselling author and advertising veteran, Dave Marinaccio takes us inside the world of advertising, offering stories and observations from his three decades at some of America’s best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. With his distinct sense of humor and succinct prose, Marinaccio tackles logos, the big idea, selling perfume, how we undervalue our gifts, do-overs, celebrities, and “meetingsmanship.” Admen, Mad Men and the Real World of Advertising is an engaging read for anyone who has ever watched a TV commercial or clicked on a banner ad. This is a serious business book by a seriously funny man and a must read for anyone who lives, works, or plays in today’s commercial culture.
David Marinaccio worked for J. Walter Thompson, Foote Cone & Belding, Bozell Worldwide, DMB&B, and others before cofounding LMO Advertising, which has grown to a multimillion-dollar company with national reach. He studied stand-up comedy at Second City in Chicago and wrote the international bestseller All I Really Need to Know I Learned from Watching Star Trek. He has written and spoken about advertising and the media on News Channel 8 in Washington, DC; the Smithsonian Institution; college campuses; law firms; and Star Trek conventions. He resides in Washington, DC, with his wife, Leslie, and three cats.
Praise for Admen, Mad Men:
“David is both a thinker, as this book demonstrates, and a doer of the first order. Great guy on top of it all.”—David Bell, former CEO IPG, past chairman 4As, Advertising Hall of Fame 2007
“Dave has an active and agile mind, and he’s always a fun read.”—Martine Rothblatt, author and entrepreneur, CEO United Therapeutics, SXSW Interactive Keynote 2015
“After decades in the ad business, as well as writing fifteen books on the subject, I can say that I basically agree with what Dave Marinaccio wrote in Admen, Mad Men, and the Real World of Advertising. It’s loaded with good advertising sense and is well worth reading.” —Jack Trout, Global Marketing Expert and author
“For die-hard Mad Men fans who want to read about the world of advertising from someone who has spent years in the thick of it, this will fit the bill.” —Library Journal
Everybody’s favorite 90’s kid, Clarissa Darling, returns in Things I Can’t Explain by the creator of Clarissa Explains It All, Mitchell Kriegman.
At fourteen Clarissa had all the answers. At twenty-two she had it all figured out with a dream job and a perfect apartment. But now in her late twenties, Clarissa realizes that life might just be a bit more complicated than she first expected. Now in the midst of a mid-twenties crisis, Clarissa is struggling with a number of things she can’t explain: an ex-boyfriend turned stalker, her parents’ divorce, a micro relationship with the cute coffee guy, java addiction, and then there’s Sam. Where’s Sam anyway? Things I Can’t Explain picks up where Clarissa Explains It All left off, giving readers a perfect dose of 90’s nostalgia and a chance to see Clarissa in a whole new light.
Mitchell Kriegman is also the author of Being Audrey Hepburn, the story of a Jersey girl with New York dreams. Keep up with him on his website, Twitter, and Facebook. And check out the exclusive interview with Perez Hilton!
Test your trivia skills and celebrate the book’s release at the Clarissa Explains It All Book Party and Trivia Night on Friday November 13th, 7pm at Videology Bar & Cinema in Brooklyn. And join Mitchell for a reading and signing on November 17th, 7pm at Chaucer’s Books in Santa Barbara.
Praise for Things I Can’t Explain:
“With plenty of references to satisfy fans of the show, Kriegman’s novel will also appeal to readers seeking a fun, breezy read with a lovable leading lady.” ―Booklist
“Things I Can’t Explain is a fresh, readable, witty romp through her new life in New York that’s full of surprises and never gets routine. Reading it was like catching up with an old friend or rediscovering your favorite comfort food from childhood. There are a lot of books set in Manhattan, but Clarissa’s special blend of Ohio innocence, lyrical cynicism and optimism, and spot-on observational humor was a joy to read and full of surprises.” ―Caren Lissner, author of CARRIE PILBY
“Time to break out your loudest clothing, because Clarissa Darling is back. In a book, not a TV show. But still. Way cool.” ―The Mary Sue
“Being a twenty something aspiring journalist with boy problems, roommate problems, money problems and parent problems sure is hard. But thankfully for all the Hannah Horvaths of the world, Clarissa Darling is coming back.” ―New York Observer
“We’re freaking out about the Clarissa Explains It All sequel.” ―Hello Giggles
“This is the Clarissa Darling I would have imagined in her 20s.” – Jamie Canaves, bookriot.com
Praise for Being Audrey Hepburn by Mitchell Kriegman
“Best of all, Kriegman’s women…feel real and full of unexpected dimensions.” ―Santa Barbara Independent on Being Audrey Hepburn
“A fun, girly read [with] depth and intensity…Highly recommend.” ―I’d So Rather Be Reading.com on Being Audrey Hepburn
“First-time novelist Kriegman (creator of Clarissa Explains It All) hits all the right notes for breezy escapist fiction.” ―Publishers Weekly on Being Audrey Hepburn
“This is a fun romp: witty writing, passion and fashion, and oodles of Audrey. A perfect cure for the mean reds.” ―Booklist on Being Audrey Hepburn
The ladies of The Scarlet Letter Society are back in Mary T. McCarthy’s The Scarlet Letter Scandal.
Society founders Maggie, Lisa and Eva find themselves in the middle of a neighborhood controversy when an anonymous blogger begins to expose their indiscretions. When the blog posts link them to a secret swingers’ club, their risk of exposure is at an all time high.
Outspoken neighbors with secrets of their own attempt to unmask the members of The Scarlet Letter Society and the underground club, forcing the women to put their meetings on hold to protect their identities. If the ladies are discovered it could ruin everything–Maggie is starting to settle down with a partner, Lisa’s husband never knew about her “cheaters club,” and Eva’s love life is a wreck. Maggie, Lisa and Eva must rely on spouses, lovers and each other in order to protect everything they care about. The Scarlet Letter Scandal continues one of the hottest, funniest, and most salacious new romance series on the market.
Mary T. McCarthy is the bestselling author of The Scarlet Letter Society and an accomplished journalist. She has worked for The Washington Post, The Philadelphia Inquirer and the Baltimore Sun. She founded pajamasandcoffee.com in 2008 and writes and edits at SpliceToday.com. She is a contributor at katiecourric.com and an instructor at The Writer’s Center in Washington, DC.
Praise for The Scarlet Letter Society series:
“In the tradition of Candace Bushnell and Jackie Collins, McCarthy has created a novel filled with razor-sharp social commentary and irresistibly dynamic, complex characters. At turns hilarious, scathing and seductive, THE SCARLET LETTER SOCIETY is not to be missed!”
—Kyra Davis, New York Times bestselling author of JUST ONE NIGHT
“I really was genuinely blown away by this breathtaking book. The author cleverly references classic tomes which deal with the concept of faithfulness…Fantastically written, beautifully plotted with warm, feisty and inspiring characters, this is definitely one to recommend to a friend.”
—Chick Lit Club
“Marymac delivers an amazing first novel in The Scarlet Letter Society and we can only hope that a sequel isn’t far behind. If you are one of the lucky ones who has the luxury to read a book once in a while, you will not want to miss this pulse racing, body tingling (maybe have your vibrators at the ready) tale of love, loss and the pursuit of an orgasm.”
—Falling Up The Stairs
“It feels like Pop Rocks going off in the pleasure center of your brain.”
“If you’re looking for a fast read with a healthy dose of zip-less, snap-less, button-less, velcro-less sexcapades, all delivered with brazen, bawdy brio, then pick up (or download) Mary McCarthy’s The Scarlet Letter Society.”
In his three novellas, “In Short Measures,” “Strong Conspirators,” and “Sally Forth,” Michael Ruhlman delves deeply into the nuanced complexity of romantic and sexual love—and the inevitable evolution of the heart over the span of years and decades.
Each novella asks questions about the nature of love in terms of loyalty and fidelity—what are one’s obligations toward one’s spouse, one’s family, and one’s heart? In the first novella, “In Short Measures,” these questions are bound up in a writer’s work and a long-ago love. In the second, “Strong Conspirators,” an unforeseen, cataclysmic event calls for responses from a husband and wife that have never been rehearsed because they have never been required nor even imagined. In “Sally Forth,” a pair of old friends is forced to explore lost youth and lost love relative to maturity, marriage, and the passage of time.
Profoundly thought-provoking and satisfying, these novellas are beautifully written with plot twists from beginning to end that will captivate the reader.
Michael Ruhlman is the bestselling author of more than twenty books that have sold more than two million copies combined. These include The Making of a Chef, The Soul of a Chef, Ratio, Egg, and the James Beard Award–winning Ruhlman’s Twenty. This is his fiction debut. He lives in Cleveland, Ohio.
Praise for In Short Measures:
“This is a literary achievement of the first order.” —Ann Hood, award-winning and bestselling author of The Knitting Circle
“A bestselling food writer tries his hand at fiction. . . . The rarely seen but quite enjoyable novella form serves this maiden effort well.” —Kirkus Reviews
“Ruhlman’s trio is a worthy read.” —Publisher’s Weekly
“In Short Measures is a propulsively well-written trio of novellas linked by a sense of loss and an inquiry into the impossible past. Ruhlman’s voice is poetic and visceral, and his characters feel both familiar and strange in the way of the best fiction. This is a richly layered book, full of surprises and pleasures.” —Kate Christensen, author of The Great Man, winner of the PEN/Faulkner Award for Fiction
The North American Soccer League at its peak in the late 1970s presented soccer as a performance where players showcased their hair, flair and glamour.
Rock ‘n’ Roll Soccer chronicles the rise of the North American Soccer League, the constant battle with FIFA over who could draw larger American crowds, and the league’s ultimate demise. Despite having an impressive roster composed of: Johan Cruyff, Franz Beckenbauer, Eusebio, Gerd Müller and George Best etc., the NASL was the victim of poor business decisions. Soccer writer and journalist Ian Plenderleith combines meticulous research, first-hand accounts, and irreverent prose to share how, despite its downfalls, how instrumental the NASL was in fostering soccer in American culture.
Ian Plenderleith has been covering soccer in Germany, Switzerland, the United States, and the United Kingdom for over 25 years. He published a collection of soccer fiction aimed at an adult audience in 2001 (“For Whom The Ball Rolls”). Plenderleith’s player profiles, commentaries, match reports, historical features, and satirical pieces have been featured on The Wall Street Journal, The Guardian, When Saturday Comes, and Soccer America. After 16 years in Washington DC as a coach, referee, writer and slowly retiring player, he now lives and works in Frankfurt, Germany.
Praise for Rock ‘n’ Roll Soccer:
“Scrupulously researched and sourced, with first-person accounts knitted together in an enthusiastic, irreverent narrative, this is a gift to fans of America’s richer-than-expected soccer history. “(Booklist)
“An important contribution to the understanding of the NASL, American soccer, and worldwide football as a whole. Soccer fans will gain a better appreciation of the much-derided league. Recommended for those interested in the game or in the intersection of sports and business.” (Library Journal, starred review)
“An entertaining but level-headed look back at a league that broke a lot of rules and a lot of barriers.” (Sports Myriad)
“Anyone with an interest in the sport, but especially fans of the Northwest’s own Portland Timbers, Seattle Sounders, and Vancouver Whitecaps, will want to read Rock ‘n’ Roll Soccer to learn how this part of the world caught football fever.” (NW Book Lovers)
The 1973 collapse of part of New York’s West Side Highway forced drivers to find alternatives to reach their destination. Not having access to the highway should have caused traffic mayhem, but instead car use decreased revealing that the highway’s existence had actually induced unnecessary car travel. Engineer Samuel I. Schwartz was inspired by this revelation. He began to reimagine cities, including his beloved New York, without the chaos of traffic.
An urban transformation is underway, and smart streets are at the heart of it. They will boost property prices and personal fitness, roll back years of congestion and smog, and offer a transformative experience of American urban life. Schwartz’s Street Smart is a dazzling and affectionate history of the struggle for control of American cities, and an inspiring off-road map to a more vibrant, active, and vigorous urban future.
Samuel I. Schwartz (also known as: Gridlock Sam) is one of the leading transportation engineers in the United States. He acted as New York City traffic commissioner, and chief engineer for the New York City Department of Transportation. Schwartz currently runs Schwartz Engineering, and writes columns for the New York Daily News.
William Rosen work has been featured on The Wall Street Journal, The American Interest, Lapham’s Quarterly, The New Atlantic, The Washington Post Book World, Bloomberg, and Smithsonian’s Echoes. He is the author of Justinian’s Flea: The First Great Plague and the End of the Roman Empire (Viking, 2007), The Most Powerful Idea in the World: A Story of Steam, Industry, and Invention (Random House, 2010) and The Third Horseman: Climate Change and the Great Famine of the 14th Century (Viking, 2014).
Praise for Street Smart: The Rise of Cities and the Fall of Car:
“Street Smart doesn’t read as if you were stuck on the Cross-Bronx Expressway (‘the most congested corridor in the entire country,’ [Schwartz] writes). Rather, it’s mostly accessible, discerning and even revealing.” —New York Times
“A snappy read…[Schwartz’s] account of President Eisenhower’s creation of the interstate highway system is riveting, as is his informed discussion of the rise and fall of streetcars.” —Wall Street Journal
“A readable and provocative book making the convincing claim that the best city is one in which people can move around easily.” —Kirkus Reviews
Praise for Samuel I. Schwartz:
“King of the Roads and Traffic Boss.” —New York Post
“The Man with the Plan.” —New Yorker
“Transportation Guru.” —Huffington Post
“Traffic Czar.” —Crain’s New York
“The éminence grise of traffic circles.” —New York Times
“One of the country’s leading transportation engineers.” —Gothamist
Irrelationship How We Use Dysfunctional Relationships to Hide from Intimacy by Mark B. Borg, Grant H. Brenner, and Daniel Berry
Irrelationship: How We Use Dysfunctional Relationships to Hide from Intimacy offers a new way of detecting the basis of dysfunctional dynamics between couples as well as tools for resolving these malfunctioning relationships. Mark Borg, Grant Brenner, and Daniel Berry use the term Irrelationship to describe the psychological defense mechanisms people often use in relationships to protect themselves. Irrelationship delves into the most difficult emotions to help readers achieve personal breakthroughs and navigate their way back to a successful and satisfying bond.
Mark B. Borg, Jr., PhD, is a community psychologist and psychoanalyst, and a supervisor of psychotherapy at the William Alanson White Institute.
Grant H. Brenner, MD, is a board-certified psychiatrist in private practice, specializing in treating mood and anxiety disorders and the complex problems that may arise in adulthood from childhood trauma and loss.
Daniel Berry, RN, MHA, has practiced as a Registered Nurse in New York City since 1987 and has worked for almost two decades in community-based programs.
Praise for Irrelationship
–Diana Kirschner, PhD, best-selling author of Love in 90 Days
“Irrelationship crosses the frontier of self-help into a new area the authors call ‘self-other help’. The DREAM Sequence used for recovery from irrelationship is designed for couples to work together and help them reconnect with the wonderful chemistry and emotional connections that initially drew them to one another.”
-Tom Gullotta, editor of Family Influences on Childhood Behavior and Development, author, and CEO of the Child and Family Agency
“A well-written, informative, and entertaining volume that tells us much about ourselves in our love and not-so-loving relationships with others. A book to read for those brave enough to look inside themselves for understanding.
–Susan Kolo, PhD, Training and Supervising Analyst, William Alanson White Institute, and editor of Psychology Today’s “Contemporary Psychoanalysis in Action”
”Written for individuals and couples who find their relationships to be unsatisfying, Borg, Brenner and Berry do a masterful job of combining psychoanalytic theory with cutting edge research from neurobiology, all in completely non-jargon, understandable language. The authors identify factors that contribute to a sense of ‘stuckness’ in relationships and use clinical vignettes to illustrate the difficulties and demonstrate ways to ameliorate the problems. Helpful for clinicians as well as laypeople.”
–Martin Bloom, PhD, Professor Emeritus, University of Connecticut, and the editor of Encyclopedia of Primary Prevention and Health Promotion
“Irrelationship is a new label for the old idea of dysfunctional relationships in dating, marital, or partnering couples. With many case studies, the authors describe forms of dysfunction stemming from a psychoanalytic perspective of carrying forward into adulthood the dysfunctional patterns that were formed unconsciously in childhood.
The road to recovery is stated in user-friendly, self-help terms that empower each person in the relationship to make changes and develop healthier ways of thinking and behaving through a mutuality of experience that permits the expression of love in all its wonderful, vital, unpredictable, and even downside forms, as the way to find continued growth and collaboration for both members of the couple.”
–Carolyn Pankhurst, author of The Dogs of Babel and The Nobodies Album
“Irrelationship is an individual user’s guide to the care and maintenance of adult relationships. It shines a light on challenges we often chose to ignore—the adoption of roles that limit us, the replaying of damaging patterns formed by our earliest experiences—and offers insightful and concrete advice on how to do the work necessary to build stronger and happier partnerships.”
–Mark Goulston, MD, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
“Irrelationship is irrefutably your best chance to love happily ever after.”